Astroturfing

The NYT article on ‘Managing your online reputation‘ talks about the pratice that some merchants use of write their own glowing reviews, it’s called astroturfing. It’s amazing that in this day and age their are businesses which still believe they can get away with this kind of practices.

The energy and effort required to actually pull this off would be much better utilised in simply uping the quality of the products and services you offer. It’s been a decade but I guess some people still have gotten around to reading this.

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